How visible is your brand to AI?
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What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your website and content so that AI-powered search engines and language models can accurately understand, cite, and recommend your brand.
Traditional SEO focuses on ranking in Google's blue links. GEO focuses on a different question: when someone asks ChatGPT, Claude, Gemini, or Perplexity about your industry, does the AI mention your brand? Does it get the facts right? Does it link to your site?
The 6 pillars of GEO
- Entity Clarity — How clearly your brand identity is defined through structured data (JSON-LD), consistent naming, and authoritative references.
- Fact Consistency — Whether the facts AI models associate with your brand are accurate and up to date.
- Question Coverage — How well your content answers the questions people actually ask AI about your industry.
- Citation Worthiness — Whether your content is structured and authoritative enough for AI to cite as a source.
- Freshness — How recently your content and technical signals have been updated.
- Discoverability — Whether AI crawlers are allowed in and can find your content: robots.txt rules, a sitemap, and an llms.txt.
The score is the unweighted mean of the sub-scores that were measured, out of 6. Three of them — Fact Consistency, Question Coverage and Citation Worthiness — cannot be measured from a crawl, because they depend on what AI platforms actually say about you, which questions you track and which sources get cited. A free audit shows them at a baseline value and leaves them out of the score rather than averaging them into it; tracking is what turns them into measurements.
Why GEO matters now
AI-powered search is growing fast. Perplexity, ChatGPT with browsing, Google AI Overviews, and Claude are changing how people discover brands and make decisions. If your website isn't optimized for these AI models, you're invisible to a growing share of your market.
A free GEO audit gives you a baseline score and specific, actionable findings. From there, SignalKit monitors your AI visibility over time and alerts you when things change.